About Me

My (Short) Story

I inherited my Dad’s entrepreneurial bent, starting little businesses throughout my life. In 2007, at the suggestion of my wife, I started QuoteArts.com, to sell notecards with inspirational quotes. Having learned the hard way that online businesses need traffic before they can hope to sell anything, I started InspirationalSpark.com, to drive web traffic to QuoteArts. InspirationalSpark turned out to wildly successful from a traffic and SEO perspective. One year, it received over 7 million visits, all due to SEO. 

QuoteArts started out a bit rough, but improved markedly. Failing at designing my own cards (I’m a software engineer, and pretty bad designer, it turns out), I started selling cards from Borealis Press and Quotables, which turned out to be a great plan. After over 10 years of running QuoteArts, that business wound down, due to a number of factors, including the steadily and steeply declining paper greeting cards industry. 

Since then, I’ve been consulting with other online businesses on everything from Google Ads to SEO to content strategy, as well as general business advising, while operating a few of my own websites. 

One of my favorite projects of late, is my latest site, ReadRemember.com. Here’s the story behind it:

I’ve always been a highlighter. In college, I used to highlight most of every textbook I read, and “reviewing” for a test consisted largely of re-reading all my highlights the day before the test.

I used to read with a trusty yellow highlighter in hand, whenever I read any non-fiction (which was almost all the time). If I somehow managed to find myself without a highlighter handy, I’d underline, bracket, flag, and/or dog ear the daylights out of any book I’m reading. 

Nowadays, that highlighting usually happens on my Kindle Paperwhite, which is almost always nearby. 

Unfortunately, when my college days were behind me, I rarely revisited those highlights again. Once in a while, I’d actually go back and re-read the highlights from a book that I’ve found particularly valuable, but I rarely re-read an entire book. 

I was leaving lots of valuable knowledge behind, typically forgetting those awe-inspiring thoughts and ideas within a day or two.

Over the years, I spent many hours looking for a way to get those highlights to come back to me, automatically. I stumbled across some tools that “sort of” did what I wanted, but they all required me to periodically take some action, like visiting my Kindle account page and downloading them. 

Then, I discovered Readwise. It was exactly what I had been looking for, literally for years. Every day I signed up, I get an email from Readwise containing a hadnful of all those inspiring, motivating quotes and thoughts, to remind me of all those great “aha!” moments.

I’m so thrilled with Readwise that I wanted to share it with everyone. To do this, I decided to create ReadRemember.com

I hope you enjoy my site, the Readwise app, and the tips and techniques that I’ve discovered in using it, which I’m sharing there.